Unearth Local Flavor at Dane County Farmers' Market
Madison, Wisconsin's Weekly Tradition Since 1972
Every Saturday morning from April through November, the tree-lined grounds surrounding Wisconsin's State Capitol transform into the country's largest producer-only farmers' market. More than 130 vendors sell vegetables, flowers, meats, cheeses, and specialty products they've grown, raised, or produced themselves on Wisconsin farms.
Madison Mayor Bill Dyke started the Dane County Farmers' Market in 1972 to connect the city's urban population with the county's agricultural community. Inspired by Europe's open markets, Dyke worked with the Dane County Extension Office and the Chamber of Commerce to create a space where farmers and city residents could meet directly. The first Saturday drew just five farmers, but by 1973, dozens were parking overnight to secure prime spots. Today, approximately 220 vendors participate throughout the season, with a waiting list of one to two years for new members.
The selection changes with Wisconsin's growing seasons. Spring brings asparagus, rhubarb, and early greens. Summer offers tomatoes, sweet corn, berries, and stone fruits. Fall features squash, apples, root vegetables, and the last of the season's flowers. Year-round staples include eggs, honey, maple syrup, and cheeses from small-production creameries. Meat vendors offer grass-fed beef, heritage pork, and free-range chicken. Bakery vendors sell fresh bread, pastries, and treats ready to eat while walking the market. Farmers regularly receive national and international recognition for their products, particularly artisan cheeses and specialty meats.
The Capitol building anchors the scene with its white granite dome and Beaux-Arts architecture. Street musicians play on the corners, creating a soundtrack as visitors make their way around the Square. Inside the Capitol grounds, nonprofit and political organizations set up information booths, while arts and crafts vendors occupy city property across the street. The atmosphere blends festival energy with purposeful shopping as locals fill their bags with the week's groceries and visitors sample Wisconsin specialties.
The Saturday market runs from 6:15 a.m. to 1:45 p.m., with the busiest hours between 8 and 11 a.m. when vendors have their fullest selection. A Wednesday market runs on the 200 block of Martin Luther King Jr. Boulevard from 8:30 a.m. to 1:45 p.m. with many of the same vendors. Winter brings the market indoors with a Winter Farmers' Market at Garver Feed Mill on Saturdays from January through early April, and a Holiday Market at Monona Terrace for select Saturdays in November and December.
Pets aren't allowed at the market, and visitors should bring cash since not all vendors accept cards. For current schedules and vendor information, visit www.dcfm.org.
